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Alpha Omega
Rebranding and web design for a construction business.
Web Designer
July 2023
Marketing assets
Responsive website
THE CHALLENGE
I was brought on board by Alpha Omega to work on their branding and web design.
My first step was to meet with the owner and go through a branding questionnaire to get to know his values and thought process around his business, operations, and his clients. This guides my visual design and color way.
Alpha Omega is a construction company that places customer satisfaction as top priority and strives to earn people's trust.
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DESIGN requirements
The client came to me with references he had gathered for the logo. The logo design had to follow these requirements:
👉🏽 consist of wordmark + house/building pictorial
👉🏽 modern style
👉🏽 blue and possibly red for brand colors
I did some market research and found many businesses with similar visual imagery tied to their logos so I recognized that it was going to be a challenge to create something original and memorable.
IDEATION
I ideated concepts and presented him with two rounds of logos that incorporated the elements he requested. I noticed he looked unsure and hesitant about the concepts.
During our discussions, I advised him that:
⚠️ blue tones were more suitable for his brand message
⚠️ letting go of the house/building pictorial would yield a more unique and recognizable brand
PIVOTING IN THE MIDDLE OF THE PROCESS
I took the reins on creative direction and for the final round I presented him with two options:
✏️ a logo I ideated that was completely different from the references he had shown me
✏️ a revision on a concept that won the last round
The result: the client loved the one that was different from everything else I had shown him thus far. I noticed his immediate reaction during our in person meeting.
TYING EVERYTHING TOGETHER & delivery
FINAL DESIGN TICKS THE BRIEF
✅ modern style
✅ unique wordmark and lettermark
✅ brand colorway speaks to company values and target audience
