THE CHALLENGE

In efforts of tying the knot, couples get pulled into the weeds of wedding planning, experiencing a whirlwind of high stress, costs, and planning fatigue.

RESEARCH

SECONDARY RESEARCH

The Knot surveyed 12,000 couples in 2022 about their wedding planning experience, and the top two challenges couples faced were 1) planning with a budget and 2) deciding their guest list. Among planning resources, couples equally turned to wedding planning platforms and friends/family equally, and 64% of planning was done on wedding planning apps.

PAIN POINTS IDENTIFIED FROM USER INTERVIEWS

My main research objective was to define what are the primary struggles of couples planning their own wedding? I interviewed people who were either going through or had recently gone through the wedding planning process and had all taken a DIY approach (none had hired a wedding planner). After the interviews, I synthesized from the data that the four main pain points are time, budget, details and planning fatigue.

guestlist

Couples often manage other responsibilities in their daily lives like full-time jobs, school & families.

budget

The quest for perfection and accommodating guests can quickly add up.

tracking details

There are often too many details that can often fall through the cracks if they aren’t tracked.

PERSONAS

The two personas shown portray both ends of the spectrum that was captured during user interviews. Even though each are taking their own approach to planning their wedding, they share the same pain points.

USER JOURNEYS & USER FLOWS

The user journey is quite an emotional roller coaster, so the biggest opportunities to make the user feel supported in their journey lie right where the most stress-inducing tasks are:

-narrowing down the wedding vision
-defining the guest list
-getting vendors sorted and confirmed
-tracking the details

IDEATION & WIREFRAMES

I designed low fidelity wireframes with these core features that support the user through:

1) the process of making decisions about their guests and how elaborate they want their celebration to be

2) the process of completing tasks in a fast & easy manner

KEY IDEATION & DESIGN DECISIONS

🧠 Booking helpers

🧠 Shareable data

🧠 Mission statements

🧠 Smart checklist

HOW DO THESE ADDRESS THE USER PROBLEM?

Mission statement reminders promote mindfulness to keep the user grounded in their decisions. This ultimately helps with the wedding vision, deciding on the guest count, and streamlining the vendor selection.

Booking helpers is a tool that saves time. Users can now just track the progress of getting centerpieces delivered instead of going out to get them themselves.

Shareable data and smart checklist are tools to make the granular tasks swift. This way tracking the details is quicker.

Usability takeaways

Users found the homepage overwhelming.

Users found navigation challenging.

Users wanted flexibility when scheduling a consultation with a vendor.

Final design

UI STYLING
Since the goal of the app is to make a process that’s usually overwhelming feel like a breeze, I opted for a minimalist style that inspires mental clarity. I chose vibrant hues of light blue to create a good balance between trust, optimism and calm. Colors were checked to ensure they meet WCAG AAA standards.

FINAL UX
‍
✅ In-app vendor coordinations save time and effort
✅ Shareable wedding information lets vendors and others know most of what they need
✅ Checklist & booking vendors help with keeping track of things

NEXT PROJECT

Simple wedding